Techniques for Search Engine Optimisation

Search engine optimisation, more commonly referred to its acronym SEO, is a collection of techniques aimed at raising the page rank of a website. When you type words into a search engine you receive thousands of results; sometimes even millions. The order in which these site appear is known as page rank. Data shows that websites with better rank have much better traffic and that is why search engine optimisation is so important. Search engine optimisation is not a science, it's an art and SEO techniques are constantly changing and being updated. Check out the SEO consultants in Essex. However, a few techniques have been proven as surefire ways to properly optimize a website.

Content is Crucial

Among webmasters, there is a saying that 'content is king' and that is pretty accurate. Good content is content is useful, well written and added often. Blogs can really help in this department. And it also provides a way for website owner to communicate with their readers in a personal way.

Linking to Yourself

One way to increase the traffic to pages on your site is to link to them from other pages on your site. When crafting new content look for opportunities to link to older content on your site. See some of the SEO techniques. Be careful not to do too much linking, however; some readers may find this off putting.

Images

The words within an article are not the only important words to search engines; all text is important. Adding relevant text to images on your website is very important to search engine optimisation. Even text that is not visible on your site like imagine names, is crucial to SEO and page rank.

Keywords

Keywords are words that people type into search engine when looking for information. Websites rank based on the keywords typed in the search engine. If a person is searching for the word spa, they will get a decidedly different list of sites than if they were searching for 'day spa'. It is important to include keywords that you want your site to rank for in all of the pages of your website. It's not enough to just add keywords to the content; keywords should also be added to the name of the website as well as headers and title tags. Be careful not to 'stuff' your content with keywords because this will have the opposite effect that you are looking for.

Links

Linking to yourself is important but so is getting other sites to link to your site as well.  This can happen naturally. When people like something on your site, they will link to it either from their site or any of the numerous social media sites. For more info visit www.seoessex.co.uk. But you don't have to wait for that to happen, you can approach website owners and ask for a link.